It’s not enough to just build a good product. You have to build the right product. The right product brings the most value to your customer, and to build it, you need to test your ideas with real users, as fast as possible.
Design Sprints are the fastest and most cost-effective way to come up with innovative ideas, turn them into prototypes and test them. This way we gain user insights as soon as possible, instead of committing time and budget to a direction which may not be the right one.
We have used Sprints to design products like the breakout success Share The Meal for the World Food Programme, Zalon for Zalando (Europe's largest ecommerce platform) and the innovative N26 Banking app. Our clients love Design Sprints because they replace guesswork and busymaking with real, tangible progress.
Even if you start a sprint on Monday morning with nothing but a rough, long-term goal, you will end the week with a high fidelity prototype and feedback from real people. You can rapidly identify problems and correct your course immediately, until your product is ready to go to market.
Think of a sprint as a way to have a peek into a future where your product already exists – and seeing what people love or hate about it. Not only will you end up with a more relevant product, it will also save your company countless hours of development time and costs.
A Design Sprint is not about reaching perfection or making something that just looks pretty.
A Sprint week starts off with a broad challenge. Based on this, a question is defined which needs to be answered at the end of the sprint. Several possible solutions are created, and then it's decided which we committ to go forward with. This solution is developed into a high-fidelity prototype and tested with real people. From their feedback, we identify what they liked and what problems they had, and condense these learnings into clear best next steps. And yes – it is possible to do that in just 4 days. Here is a case study of using a Design Sprint to solve a very specific challenge for the UN.
After testing with real people, it becomes clear if the proposed solution is the way forward, and if it’s not, which changes would be necessary to go in the right direction. All it has taken us to gain these insights was one Design Sprint, instead of spending many months of fishing in the dark and wasting your money.
By working in Design Sprints, we can compress work that would usually take months into days.
Design Sprints are nothing magical. Anybody can learn how to use them to create value. We have trained several of our clients to use the exact same processes that we use every week. If you are interested in our Design Sprint Bootcamp, we would love to hear from you. Find out more here!
Looking for new, innovative ideas? Want to drastically improve your product or empower your teams? We are looking forward to hear from you and answer your questions.Get In Touch