Case Study


Innovation, Derisked

When serial entrepreneur Mike Maser wanted to reimagine his fasting app, Zero, he knew he needed deep product expertise to create something people love and use every day. He knew beautiful design alone wasn’t going to cut it — he was looking for a team to think with and answer the big, important questions. He came to AJ&Smart.


The Design Sprint was crucial for speed and not getting into analysis-paralysis. [...] Working with AJ&Smart compressed the timeline for me from maybe months to a few weeks.

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